What you give
Two bags, shipped free. That is enough for a room of about thirty. There is nothing else to do, and there is no form to fill in and no fee. About a hundred people are on our invite list.
What you get
- A page about your companyPhotos, your story, what is special about the coffee, the room's score, and links to your site and your product. It stays up.
- A page that search can useWhen someone asks Google or ChatGPT what coffee to try, those tools answer from pages they can read. We write yours in plain words with the facts they look for, so they can find it and cite it. Nobody can promise that they will.
- A room that hears about youJacob tells the room who you are and what is special about the coffee, in person, as they try it. Then everyone scores it out of 5, win or lose.
- People who could buyNothing is sold at a tasting and there is no cut for us. Anyone who likes it can buy it directly from you through the links on the page.
- Repeat if you like itWe send you the link and what the room said. If it was worth it, send us your next coffee.
What your page looks like
This is a sample of the layout, with placeholders where your details go. It is not a real coffee, a real maker or a real score.
Photos of your bagThe name of your coffee
Your company
Sent to the club free by your company, in plain words near the top.
Who made it
Your story, in your words, from your site and what you tell us.
What the room said
What people said, once they have tried it.
A link to your site, and a link to this coffee in your shop.
What we tend to like
Good coffee from people who treat growers fairly, and smaller roasters when we can find them.
- We like knowing who grew it, and roasters who go back to the same farmers.
- Smaller roasters are a favorite, because a page and a room of people can matter more to them.
- Mostly we want coffee a person would keep drinking, or give to a friend.
That is a guide and not a rule, so write to us even if you don't fit every line.
How we write
Your page gets the same care as our journal, in plain words with its sources named.
A roast date tells you how far a bag of coffee has moved along a change that starts the day it is roasted. A best-by date can't tell you that, and no federal rule requires either one.
A process label tells you how the fruit came off the coffee seed and when. Each of the three common words covers a wide range of practice, so it helps to know what lies behind them.
A variety name tells you which kind of coffee plant the beans came from. Some names have solid genetic records behind them, and others are still closer to a local nickname.
How to send
Email jacob@morningclub.org and we will reply with the address. Nobody needs to knock or wait. Please check nothing is due on delivery, because the club cannot pay it.
Questions
What do I have to send?
Two bags, shipped free to the address we give you when you say yes. That is enough for a room of about thirty. There is no fee, and the club never pays for product or shipping.
What do I get for it?
A page about your company and your coffee with photos, your story, the room's score and links to your site and your product. The room hears about you in person. Anyone who likes it can buy it directly from you through those links.
What is this about Google and ChatGPT?
When someone asks Google or an AI tool like ChatGPT what coffee to try, the tool answers from pages it can read. We write every page in plain words with the facts those tools look for, so they can find it and cite it, and it links to you.
Can you promise sales or a place on Google?
No. Nobody can promise that, and we do not track sales. People could buy from you, and the page is there for as long as the site is.
Will you promise a good score?
No. The score is whatever the room gives it, and low scores are printed the same as high ones.
Does the club pay for anything?
No. The club never pays for product, shipping or fees, and it does not charge for coverage. It also does not buy or order anything, now or later.
Do you need to meet or call?
No. Everything happens by email.
Will the page say I sent it free?
Yes. Every page about a free coffee says who sent it, in plain words near the top.
Who is behind this?
Jacob runs it. About a hundred people are on our invite list.
Does my coffee have to fit a list of rules?
No. Good coffee from people who treat growers fairly, and smaller roasters when we can find them. That is a guide and not a rule, and we would rather hear from you than guess.