How a tasting works
- Jacob presents itHe tells the room who made the coffee and what is special or different about it, as people try it.
- The room scores itEveryone tastes and gives it a score out of 5. Every coffee is brewed the same way, so the score is about the coffee and not the brewing.
- It gets its own pageThe score goes up here with photos and a link to the roaster, win or lose.

The next tasting
The next date is not set. Ask to join and you will hear when it is.
What we tend to like
Good coffee from people who treat growers fairly, and smaller roasters when we can find them.
- We like knowing who grew it, and roasters who go back to the same farmers.
- Smaller roasters are a favorite, because a page and a room of people can matter more to them.
- Mostly we want coffee a person would keep drinking, or give to a friend.
The score sheet
From the journal
A roast date tells you how far a bag of coffee has moved along a change that starts the day it is roasted. A best-by date can't tell you that, and no federal rule requires either one.
A process label tells you how the fruit came off the coffee seed and when. Each of the three common words covers a wide range of practice, so it helps to know what lies behind them.
A variety name tells you which kind of coffee plant the beans came from. Some names have solid genetic records behind them, and others are still closer to a local nickname.
Who runs it
Jacob runs Morning Club. About a hundred people are on our invite list. Write to him at jacob@morningclub.org.
Questions
What is Morning Club?
A free specialty coffee tasting club. Jacob presents each coffee, who made it and what is special or different about it. The room scores it out of 5, and every coffee gets its own page here, win or lose.
What does it cost to join?
Nothing. Joining is free, and nothing is for sale at a tasting.
When is the next tasting?
The next date is not set. Ask to join and you will hear when it is.
Is Morning Club a shop?
No. It is a tasting club and not a retailer, and it does not sell anything.
Where do the coffees come from?
Roasters send them to the club free. Every page that covers one says who sent it, and they do not see the page before it runs.
What does the club like to taste?
Good coffee from people who treat growers fairly, and smaller roasters when we can find them. That is a guide and not a rule.
How big is it?
About a hundred people are on our invite list.
Want a seat at a tasting?
Joining is free. Tell us who you are and what you have been enjoying lately.
Ask to join